Business start-up loans, mentoring and support

John kicks starts his business, Black Cowboy Coffee and Waffles, with help and support from Newable

After living for fifteen years in the USA, John returned to UK and decided to change his career and start his own retail business. He has many years’ experience in food catering and retail, as well as running a small business from his life across the Atlantic. Therefore, the idea of starting his own coffee and breakfast stall back in his home country was closest to his heart.

The Cowboy coffee in South London

What John had to do next was find the ideal places to run his business from. Having done his leg work around Lambeth in London he found out that at Brixton market and the Elephant and Castle market there is a noted absence of any themed coffee and/or waffle stalls. The retro chic of coffee drinking culture and Western nostalgia is a good marketing tool, so John decided to offer coffee and waffles under the ambience of the rugged, rustic style of the West.

How Newable Start Up helped

Having decided on the business John had to secure finance to purchase the equipment and initial stock for the stall. He approached an advisor at the Job Centre who told him about the Government-backed Start up Loans programme, provided by Newable, who could help him with £2,500. “I knew how to write a business plan” says John, “but the mentor guided me to do it accurately and I had to review it several times before it was finalised”.  John also had to prepare a cash-flow forecast and a personal survival budget but all with the help of the mentor.

Since securing the funding John opened the stall, which he personally crafted with various Western style details for the cabinets, the coffee machine is a rather fantastic looking retro style hand pull coffee press, a bit like pulling pints at a pub. His regular clothes and several Cowboy-hats and belt buckles he used to wear in Texas, and while on the road a big rig (Lorry) driver, completes the “Black Cowboy” look. He also purchased a special machine from Belgium, to be able to prepare the dough for the Liege waffles.

What’s next?

John already has several ideas how to grow the business. He’s just purchased a Horse-box trailer which he will convert into a mobile café- incorporating the western theme. “Running a business is hard work, even harder doing it is a lone parent of three lovely girls. The best thing is that I am flexible and able to take my kids to school and pick them up, yes I lose some very important sales in the morning, but I’m determined to push through and make it a successful enterprise” finishes John. “I love coffee, I love wearing the cowboy attire and this is all I want to do”.

For more information, please visit:

Black Cowboy Coffee and Waffle

Running a business is hard work. The best thing is that I am flexible and able to take my kids to school and pick them up, yes I lose some very important sales in the morning, but I'm determined to push through and make it a successful enterprise

John Otagburuagu, Black Cowboy Coffee and Waffles

Newable Start-Up Loans

Newable Business Loans Ltd t/a Newable is authorised and regulated by the Financial Conduct Authority (FRN: 700160).
Newable Business Loans Ltd t/a Newable assess client applications and then refer these for the disbursement and collection of the Start-Up Loan to The Enterprise Fund Ltd t/a Business Finance Solutions (BFS) (FCA Interim Permission Number: 523077)
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