Business start-up loans, mentoring and support

Grace kick-starts her mermaid hire agency with finance and support from Newable

A professional singer and entertainer with a life-time love for the sea creatures has decided to launch an agency offering real-life mermaids. “Hire A Mermaid UK” supplies mermaid performers for children’s parties and corporate events. The entertainers can either be sat on a rock talking to the event attendees or they are swimming in a pool, water tank, etc.

A professional entertainer

Before starting the agency Grace has worked as a character entertainer, usually playing a fairy tale character at children’s parties and events. She has also been creating personalised video messages from famous heroes, princesses, heroines, etc. for children as gifts for various holidays. Therefore, starting “Hire a Mermaid” in 2015 has been a natural extension of Grace’s previous knowledge and experience in the entertaining industry.

How Newable helped

When starting the business Grace needed finance to build the website, invest in the high quality mermaid tail and for the initial promotions. “I went to my bank, but the interest rate I was offered was so ridiculously high that I couldn’t afford it,” remembers Grace. “So I was so happy to learn about Newable and the Start-up Loan” she continues. She also struggled with finding a Public Liability Insurance, as the risk is quite unique. “I spent 4 weeks calling insurance companies and brokers”, says Grace. “I finally found one though Equity, the governing body for performers”. “I found my Newable Start Up mentor quite helpful in terms of having someone to talk things through” continues Grace, “as it is always positive to get a fresh set of eyes and sometimes just by saying things out loud the decision comes up”.

What’s next?

Since getting the loan Grace has launched her website and already signed up five other mermaids, who could be hired across the UK. She has also invested in some equipment to maintain her silicon tail and saved the rest for the promotional campaign she is planning in the late spring of 2016. “I am very confident about the future of Hire A Mermaid, as I haven’t done any advertising and I still get a lot of bookings just through word-of-mouth and the website” finishes Grace positively, “and I also had my first international enquiry from an aquarium in Italy”.

For more information about Hire A Mermaid UK visit:

Hire A Mermaid UK

I went to my bank, but the interest rate I was offered was so ridiculously high that I couldn’t afford it

Grace Page, Hire A Mermaid UK

Newable Start-Up Loans

Newable Business Loans Ltd t/a Newable is authorised and regulated by the Financial Conduct Authority (FRN: 700160).
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